This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …
Tag: creative marketing
Creative Business Case Study published
A new creative business case study has been published in the ‘Ideas in Action’ series, which features creative entrepreneurs from around the world. This ‘Ideas in Action’ article reports on social entrepreneurs in Lithuania who combined their creative talents with smart business thinking. In this way, they reached a far bigger audience in Lithuania and …
Precision Marketing for Creative Businesses
Precision Marketing is all about getting the right messages to the right people in the most effective way possible. The ‘3Ms of Marketing’ technique helps to achieve that precision. The three Ms are: Market, Message, Medium – and it’s important to deal with them in that order. This technique invites us to think things through …
International Marketing Mistakes
Here are some classic examples of international marketing mistakes, arising from advertisers’ failure to see the product from the customers’ point of view. The Vauxhall Nova car flopped in Spain. In Spanish, “no va” means “does not go”. General Foods’ cake mixes didn’t sell well in Japan. In Japan only 4% of houses are big …
Creative Marketing book selling world-wide
The creative marketing book ‘Chase One Rabbit’ is selling worldwide in eBook, paperback and Audiobook formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is a creative marketing book that combines inspirational stories and practical techniques, inspiring entrepreneurs to make their businesses even more successful by using …
Authentic Marketing for Creative Businesses (video)
Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. …
Saudi Arabia Creative Economy Conference
David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …
Creative Business Workshop at HUBBA Thailand
David delivered a creative business workshop for creative and digital entrepreneurs at HUBBA Thailand. His creative business workshop “Designing Your Creative Business” was attended by more than 30 creative businesses at the HUBBA workspace in Bangkok. David’s interactive workshop focused on business growth using appropriate business models that achieve success in terms defined by the …
Customers are ‘ploggers’
Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about …
How to Reverse the Advertising Message
Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …