Tag Archives | cultural marketing

Free Marketing Course Online

The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By […]

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Marketing Cultural Projects – three rules

The EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects. Here are three recommendations for marketing cultural projects from the online marketing course written and presented by David Parrish and published by the EU-Eastern Partnership Culture and Creativity Programme 1. Listen to your client From David Parrish’s experience, the […]

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Authentic Marketing for Creative Businesses (video)

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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