In partnership with Swiss EP at Swisscontact, David Parrish gave a guest marketing lecture at International Burch University in Sarajevo, Bosnia and Herzegovina. “David’s talk about the importance of Strategic Marketing was inspiring and insightful. He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a …
Tag: ‘digital creatives’
‘T-Shirts and Suits’ published for Creative Industries in Ukraine
David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in translation in Ukraine and launched at an event on 22 September 2015. His book on creative entrepreneurship in Ukranian will help develop the creative industries in Ukraine. David Parrish speaking in Kiev about the Ukrainian translation of the book …
Blue Ocean Strategy
Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …
Smart Marketing workshop
Smart Marketing A workshop on profitable techniques for business success This new workshop was delivered for the first time on 17 June 2015 in Liverpool and entrepreneurs from 15 businesses attended. Feedback from participants was very positive and everyone enjoyed the interactivity, learning and networking. This workshop will be scheduled again in due course. Watch …
Three Top Business Tips for Creatives
I was asked to give “three top business tips” to creative entrepreneurs in an interview about how to successfully blend creativity and business. Ellie Stevenson interviewed me, along with Nick Williams of ‘Inspired Entrepreneur’, for an article published on ArtsHub UK. Here’s an extract: Can you give us three top tips for running your own …