Tag Archives | ‘digital creatives’

Marketing Lecture at International Burch University

In partnership with Swiss EP at Swisscontact, David Parrish gave a guest marketing lecture at International Burch University in Sarajevo, Bosnia and Herzegovina. “David’s talk about the importance of Strategic Marketing was inspiring and insightful.   He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a […]

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Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. […]

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Smart Marketing workshop

Smart Marketing A workshop on profitable techniques for business success This new workshop was delivered for the first time on 17 June 2015 in Liverpool and entrepreneurs from 15 businesses attended. Feedback from participants was very positive and everyone enjoyed the interactivity, learning and networking. This workshop will be scheduled again in due course. Watch […]

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