Tag Archives | marketing

David Parrish Interview: Culture, Creativity and Business

This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s leading experts in field of development of cultural and creative industries, talked about why […]

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Marketing Lecture at International Burch University

In partnership with Swiss EP at Swisscontact, David Parrish gave a guest marketing lecture at International Burch University in Sarajevo, Bosnia and Herzegovina. “David’s talk about the importance of Strategic Marketing was inspiring and insightful.   He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a […]

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Marketing for Architects – book, ebook and audiobook

A book written specifically about marketing for architects and other creative people is available online as an eBook, audiobook and paperback. Chase One Rabbit: Strategic Marketing for Business Success 63 Tips, Techniques and Tales for Creative Entrepreneurs Reviewed as “Life Changing” and “True Genius” in list of  “5 books that changed my life”. Chase One […]

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Creative Marketing book selling world-wide

The creative marketing book ‘Chase One Rabbit’ is selling worldwide in eBook, paperback and Audiobook formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is a creative marketing book that combines inspirational stories and practical techniques, inspiring entrepreneurs to make their businesses even more successful by using […]

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Customers are ‘ploggers’

Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about […]

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

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Don’t do Market Research!

Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds […]

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Marketing Strategy is ‘Invisible’

One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, […]

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

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