Tag: marketing design

Precision Marketing for Creative Businesses

Precision Marketing is all about getting the right messages to the right people in the most effective way possible. The ‘3Ms of Marketing’ technique helps to achieve that precision. The three Ms are: Market, Message, Medium – and it’s important to deal with them in that order. This technique invites us to think things through …

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Authentic Marketing for Creative Businesses (video)

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. …

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