upGrad Strategic Marketing Masterclass

David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021.

The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion:
– A Strategic Approach to Marketing
– Customer Centric Marketing

His masterclass included examples from his own direct experience as an entrepreneur and marketer as well as from his international work advising and training hundreds of creative entrepreneurs in more than 50 countries around the world.

David has a Fellowship of the Chartered Institute of Marketing (CIM) and CIM ‘Chartered Marketer’ status amongst several other academic qualifications and professional credentials.

David’s Strategic Marketing Masterclass for upGrad included some of the content from his marketing book: ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’

The book is available online to buy as an eBook, audiobook or paperback.
Some free extracts from the book are available online – see list of free resources below.

marketing workshop for Creative Georgia

The following free online resources provide additional information relating to David’s Strategic Marketing Masterclass for upGrad:

Strategic Marketing Book – free extracts
‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ (link)

Your Competitive Advantage
Page with video, diagram, article and book extracts (link)

Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.

T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also for sale as a paperback and audiobook.

Porter’s Five Forces of Competition
Article explaining Michael Porter’s theory of the five forces of competition here.

More free Business Development Resources for Creative Entrepreneurs
– free eBook, videos, blogs, examples, guides and more (link)

David works internationally and online as a keynote speaker, trainer and business adviser.
He is an expert in creative entrepreneurship and author of the books: ‘T-Shirts and Suits: A Guide to the Business of Creativity’ and ‘Chase One Rabbit: Strategic Marketing for Business Success’.

Strategic Marketing Masterclass

upGrad is a leading online higher education provider and has featured in LinkedIn Top20 startups list for 3 consecutive years. upGrad has a presence in more than 85 countries and collaborates with leading international universities such as Liverpool Business School, Deakin University, Michigan State University, Duke University, IIT Delhi and others. Along with its growing community of industry experts, upGrad has become a premium learning company with over 500,000 platform users.

Details of the Customer Centricity program are online here.

upGrad Strategic Marketing Masterclass