Tag: architecture marketing

International Marketing Mistakes

Here are some classic examples of international marketing mistakes, arising from advertisers’ failure to see the product from the customers’ point of view. The Vauxhall Nova car flopped in Spain. In Spanish, “no va” means “does not go”. General Foods’ cake mixes didn’t sell well in Japan. In Japan only 4% of houses are big …

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Marketing for Architects – book, ebook and audiobook

A book written specifically about marketing for architects and other creative people is available online as an eBook, audiobook and paperback. Chase One Rabbit: Strategic Marketing for Business Success 63 Tips, Techniques and Tales for Creative Entrepreneurs Reviewed as “Life Changing” and “True Genius” in list of  “5 books that changed my life”. Chase One …

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