Tag: international

International Marketing Mistakes

Here are some classic examples of international marketing mistakes, arising from advertisers’ failure to see the product from the customers’ point of view. The Vauxhall Nova car flopped in Spain. In Spanish, “no va” means “does not go”. General Foods’ cake mixes didn’t sell well in Japan. In Japan only 4% of houses are big …

Read more

Basque Country Creative Enterprises

The Guggenheim Museum is a symbol of the transformation of Bilbao from an industrial past to a creative future. And throughout the city, less visible but just as important, creative businesses are starting up, growing, creating jobs and transforming the economy. Creative entrepreneurs in the Basque Country are making their businesses even more successful, with …

Read more

Crowd Funding video

Here’s a video about crowd funding (or ‘crowd financing’) for projects and businesses in the creative industries. For more information about crowd funding for creative projects, see ‘Raising Finance by Crowd Funding’ and a related article ‘Iron Sky: A Crowd Sourced Movie‘. Embed this video in your own website or blog from the T-Shirts and …

Read more