Tag Archives | 3M’s of marketing

Marketing for Designers – book, ebook and audiobook

A book written specifically about marketing for designers and other creative people is available online as an eBook, audiobook and paperback. Chase One Rabbit: Strategic Marketing for Business Success 63 Tips, Techniques and Tales for Creative Entrepreneurs Reviewed as “Life Changing” and “True Genius” in list of  “5 books that changed my life”. Chase One […]

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Marketing for Architects – book, ebook and audiobook

A book written specifically about marketing for architects and other creative people is available online as an eBook, audiobook and paperback. Chase One Rabbit: Strategic Marketing for Business Success 63 Tips, Techniques and Tales for Creative Entrepreneurs Reviewed as “Life Changing” and “True Genius” in list of  “5 books that changed my life”. Chase One […]

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

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The Message and Medium must be in harmony

The message must be right for the medium – and vice versa. The message and the medium must be in harmony. The “3 Ms of Marketing” are the Market, the Message and the Medium (in that order!). In other words, firstly be clear about the Market you are targeting, secondly decide the precise message for […]

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Co-opetition – friendly competition

Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). Tran Thi Anh Vu (pictured, right), an art gallery proprietor, set up VietnamArtsist.com in 1999, seizing the opportunities offered by e-commerce to develop her business. She engaged the services of an […]

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