Here are some classic examples of international marketing mistakes, arising from advertisers’ failure to see the product from the customers’ point of view. The Vauxhall Nova car flopped in Spain. In Spanish, “no va” means “does not go”. General Foods’ cake mixes didn’t sell well in Japan. In Japan only 4% of houses are big …
Tag: international business speaker
Leading Creative Cultures – workshop in Madinah
David designed and delivered a workshop on Leading Creative Cultures for leaders, managers and business owners at the Madinah Institute for Leadership and Entrepreneurship (MILE) in Saudi Arabia. The workshop focused on developing leadership skills to encourage a culture of creativity and innovation in businesses and organisations. This includes using creative tools for generating ideas …
Saudi Arabia Creative Economy Conference
David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …