Tag Archives | international business speaker

International Marketing Mistakes

Here are some classic examples of international marketing mistakes, arising from advertisers’ failure to see the product from the customers’ point of view. The Vauxhall Nova car flopped in Spain. In Spanish, “no va” means “does not go”. General Foods’ cake mixes didn’t sell well in Japan. In Japan only 4% of houses are big […]

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Leading Creative Cultures – workshop in Madinah

David designed and delivered a workshop on Leading Creative Cultures for leaders, managers and business owners at the Madinah Institute for Leadership and Entrepreneurship (MILE) in Saudi Arabia. The workshop focused on developing leadership skills to encourage a culture of creativity and innovation in businesses and organisations. This includes using creative tools for generating ideas […]

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