COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page.

These are categorised under three headings:

1. Emergency Measures to cope with the immediate financial crisis
2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis
3. Thinking Ahead: Use the current crisis as an opportunity to RE-Design Your Creative Business for the future


1. Emergency measures

Cash Flow Planning. Advice, video and free cash flow forecasting spreadsheet template (more…)

2. Adapting and pivoting as a temporary tactic to survive the crisis

– A new ‘COVID-19 Diversification Matrix’ that can be used to generate new ideas and options, then used to devise a business strategy for the crisis (more…)

– Use the ICEDRIPS checklist to scan the current environment for opportunities (more…)

– Use The Feasibilty Filter to assess options for new products, services and business developments (more...)

 – Webinar on Pricing (“Three Dimensions of Profitable Pricing”) See complete webinar and additional information online here.

 – Marketing book ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
Written especially for businesses in the creative industries (more...)

3. Thinking Ahead: Use the current crisis as an opportunity to RE-Design Your Creative Business

– It’s time to go back to basics. See the Creative Entrepreneurship Essentials (more…)

– See the ‘Designing Your Creative Business’ process, toolkit, advice and workshops (more…)

– A new ‘COVID-19 Diversification Matrix’ that can be used to generate new ideas and options, then used to devise a business strategy for the crisis – and beyond. It can be used to create a new business model for the future (more…)

– See How to Design a Creative Lifestyle Business (more…)

– See article: Create Your Own Business Formula (more…)

– Read book: ‘T-Shirts and Suits: A Guide to the Business of Creativity’ (more…)

Masterclass Video. “How to be a Successful Creative Entrepreneur”  (more…)

Free business development resources including videos, online courses, business guides and articles (more…)


PAGE UNDER CONSTRUCTION. More will be added soon.


Read about other events, webinars, interviews, resources and business advice, which are part of David’s response to the Coronavirus COVID-19 Crisis. The page includes videos of past events as well as notice of forthcoming events, plus some suggestions for future collaborations (more…)