David Parrish opened an international event for fashion designers with a creative business masterclass.
Creative Business Masterclass
David’s creative business masterclass informed and inspired fashion entrepreneurs working in an increasingly digital and global business environment. David illustrated his creative business masterclass with examples of creative business models from around the world. He talked about strategies for success using techniques he has used in his own enterprises and with his international clients. It included the major business challenges and how to overcome them. David explained how fashion entrepreneurs can create their own business formula. During his presentation, David spoke about ‘How to make money while you sleep’ by licensing intellectual property, in designer fashion and other creative industries. He also spoke about the Sharing Economy and raising investment capital through Crowdfunding. David also spoke about the ‘Freemium’ business model and emphasised how creative entrepreneurs in fashion and other sectors can be creative in the way they select suitable business models to achieve their objectives.
Download all the slides from the presentation.
To support his creative business masterclass, David offered several free business development resources in various languages, including eBooks, videos and how to devise a winning Business Formula. (See links to free resources below.)
The WORTH Partnership Project Weekend was held on 01-02 March 2019 at Ciudad de las Artes y las Ciencias in Valencia, Spain.
“David inspired fashion entrepreneurs with his masterclass at the beginning of the 2nd call final assessment event WORTH Weekend in Valencia, inspiring over 220 participants from 27 European countries. His entertaining message was that we can be creative in the way we do business, using creative business models, and he illustrated his points with practice-oriented examples from around the world”.
– Zicri A. Montiel. WORTH Partnership Project
Read David’s interview with the WORTH Partnership Project.
Free Business Development Resources for Fashion Designers
To complement his creative business masterclass, David offered free business development resources to participants and other creative entrepreneurs. The following resources can be downloaded and shared:
T-Shirts and Suits: A Guide to the Business of Creativity (eBook in English)
The free eBook version in English is available here. Also published as a free eBook in some other languages. Further translations can be arranged, subject to a publishing agreement – see ‘Translations’ below.
Free Online Courses for Creative and Cultural Entrepreneurs – Marketing and Strategic Planning
Online learning courses available free worldwide, with a certificate provided at the end of each course.
Create Your Own Business Formula
Article about devising a winning business strategy in the creative industries. In English and several other languages available here.
Free extracts from book ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
Several sections of the book are published free of charge, plus videos about the book. Written especially for businesses in the creative industries.
‘Ideas in Action’ articles
Various articles illustrating cool business techniques from creative entrepreneurs around the world, available here. Some have been translated into other languages. These can be downloaded, printed and shared online.
Creative, Cultural and Digital Industries Guide
Business Link guide with case studies and information about marketing, intellectual property, financial management etc in the creative industries. Available here
Articles on the T-Shirts and Suits blog
These blogs can be republished in print and online provided they are not changed or sold. Please share them with colleagues, clients and contacts in the creative industries worldwide. An author credit and link must be included.
Business Techniques featured in the Creative Business Masterclass
– See the article which fully explains Your Competitive Advantage
– Licensing intellectual property. “Don’t Sell It; Rent It!” Ideas in Action article
Translations of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ have been published in 13 countries so far. Translations are published subject to a publishing agreement which includes the payment of a royalty to the author by the publisher of the translation. Subject to such an agreement, translated books can be published as paperbacks for sale, or as eBooks for distribution as free resources. Contact David Parrish for more details. Several examples of translations are online here. Most are paperbacks but some are published as eBooks for free distribution.
The book ‘Chase One Rabbit: Tips, Techniques and Tales for Creative Entrepreneurs’ has been published in Spanish and French. Contact David Parrish to discuss options for translating this book into other languages.
Articles can be translated by agreement and the usual arrangement is for them to be published widely, as free resources, using a Creative Commons licence. The translator retains copyright of the translation, is given a credit and copyright notice in the translated article, plus a link to their website.
Translations and adaptations of the ‘Creative, Cultural and Digital Industries Guide’, which can include the addition of local case studies, are subject to a publishing agreement. Contact David Parrish to discuss options for collaborations to produce this guide, or something similar, in other countries.
Creative Commons licences – a note from David Parrish
These free resources can be offered as free downloads from your own website and/or given away as part of training workshop materials, conference documentation – or in any other way. The Creative Commons licence (see below) which means that anyone can copy, print and re-distribute them provided they are not changed or sold. [But if you would like to sell them or adapt these free resources, contact David Parrish’s office first.]
Most copyright work has the phrase “All Rights Reserved” attached to the copyright notice, for example: “Copyright © David Parrish. 2017. All Rights Reserved.”
Strictly speaking, this means that it is forbidden to copy the work in any way, shape or form, without the express written consent of the copyright holder.
But this is too restrictive for many circumstances.
I often want you to copy, share and distribute my ideas, articles and publications. Those works are specified above. I ask only that you keep my name attached, don’t change anything, and don’t make money from them without getting me involved.
So instead of always having an “All Rights Reserved” policy, I often have a policy of “Some Rights Reserved.” This legal position is set out in the Creative Commons licence known as “Attribution-Noncommercial-NoDerivativeWorks”, which states that:
- Attribution. You can copy and distribute the work so long as I am attributed as the author of the work.
- Non-Commercial. It cannot be used to make a profit. (We can do a different deal for this – see below.)
- No Derivative Works. The work must not be changed or built upon.
The following international version of the same Creative Commons licence will be used in future: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) – see this licence on the Creative Commons web site.
NB: If you want to sell, translate or adapt any of my works, please contact my office for permission. I’m always happy to talk about how we can work together for mutual benefit!
When republishing articles, please add the following copyright notice:
“Copyright © David Parrish [date]. Some rights reserved.
This work is released under a Creative Commons licence, which allows you to copy, print and redistribute it so long as you credit the author, do not change the work, and do not use it for commercial purposes.
For further information see Copyright and IP Information page.