David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London.
Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology.
David shared his experience of strategic marketing in his own businesses and the successes of his clients whom he has advised in creative and digital businesses in the UK and worldwide.
David’s lecture focused on the core principles of strategic marketing as they apply to technological developments and products in the digital and creative industries.
His lectures always include international examples and case studies from his research and management consultancy practice.
David’s book “T-Shirts and Suits: A Guide to the Business of Creativity” is required reading for students on the module. David also drew on examples and key points from his book “Chase One Rabbit: Strategic Marketing for Business Success”.
About David Parrish
David works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the examples below, from countries as diverse as Armenia, Australia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, India, Indonesia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Russia, Spain, Thailand, the United Kingdom and Vietnam.
David has a range of academic and professional qualifications and accreditations including:
• Masters Degree in Business Administration (MBA)
with distinction, from Bradford University School of Management,
one of Europe’s leading business schools.
• Fellow of the Chartered Institute of Marketing (FCIM)
• CIM ‘Chartered Marketer’.
• Fellow of the Chartered Management Institute (FCMI)
• Member of the Institute of Consulting (MIC)
• Fellow of the Institute of Leadership and Management (FInstLM)
• Fellow of the Royal Society of Arts (FRSA)
See full details of David’s qualifications and publications.
See Videos of some of David’s speeches, lectures and presentations.
He specialises in university lectures on creativity, strategic digital marketing, digital marketing, international business, creative entrepreneurship and leadership. His lectures include case studies from his research, from his own experience of starting up and growing businesses, and from his work advising businesses. David has worked in more than 60 countries in his capacity as a management consultant, speaker and trainer. He specialises in advising high growth design, media and technology businesses. David is a top speaker at conferences, summits, conventions and other events world-wide.