David delivered a strategic marketing workshop for Creative Georgia in April 2021.
With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points:
– How to be strategic about marketing
– How to succeed in a competitive market
– How to focus on the best customers
In the interactive workshop, David explained the differences between strategic marketing and marketing communications (operational marketing).
This practical workshop provided action points about how to succeed in a competitive market using key strategic marketing principles.
Focusing on the right customers, in contrast to trying to sell to everyone, is one of the key aspects of a strategic approach to marketing.
David’s presentations included examples and stories from his own experience of marketing in the creative industries, plus case studies from the hundreds of creative enterprises he has worked with in more than 50 countries around the world.
This marketing workshop for Creative Georgia was organized by LEPL Creative Georgia in the frame of the British Council grant programme, “Creative Spark: Higher Education Enterprise Programme”.
David’s marketing workshop for Creative Georgia included some of the content from his marketing book:
‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
The book is available online to buy as an eBook, audiobook or paperback.
Some free extracts from the book are available online – see list of free resources below.
The following free online resources provide additional information relating to David’s marketing workshop for Creative Georgia:
Strategic Marketing Book – free extracts
‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ (link)
Your Competitive Advantage
Page with video, diagram, article and book extracts (link)
Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.
T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also for sale as a paperback and audiobook.
Free eBook in Georgian: ‘T-Shirts and Suits: A Guide to the Business of Creativity’
(PDF download) (link…)
More free Business Development Resources for Creative Entrepreneurs
– free eBook, videos, blogs, examples, guides and more (link)
Designing Your Creative Business (toolkit publication)
This is for sale online for £9.99 GBP.
Participants in this event can access a free copy by contacting David to request a 100% discount coupon. (Email [email protected].)
Masterclass video: “How to be a Successful Creative Entrepreneur”
Free videos plus presentation slides and links to associated resources are all on this page.
‘Ideas in Action’ inspirational articles and case studies
Featuring creative entrepreneurs from around the world using smart business thinking (link)
David works internationally and online as a keynote speaker, trainer and business adviser.
He is an expert in creative entrepreneurship and author of the books: ‘T-Shirts and Suits: A Guide to the Business of Creativity’ and ‘Chase One Rabbit: Strategic Marketing for Business Success’.
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