David spoke about digital economy business growth at Innovation Centre Kosovo (ICK) to an audience of 80+ entrepreneurs including digital and creative startups. He was the guest speaker at a special event in Prishtina and spoke about ‘Business Growth in the Creative and Digital Industries’. His presentation included topics such as exponential growth, innovative business …
Tag: keynote speaker
Saudi Arabia Creative Economy Conference
David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …
Strategic Marketing avoids Bad Customers
Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …
David speaks in Colombia at The Digital Debate
David Parrish was the keynote speaker at The Digital Debate in Bogotá, Colombia on Friday 02 October 2015. He spoke about growth opportunities in the creative and digital industries, especially the potential for Bogotá and Colombia, based on his experience of the creative industries in the UK and world-wide. David spoke about new business models …
Speaker at Business Wisdom Summit in Ukraine
David was the opening keynote speaker at the Business Wisdom Summit in Ukraine on 24 September 2015. He spoke on the subject of “How to Profit from Creativity in Business” to an audience of business owners, chief executives and senior managers of businesses in the creative industries and other sectors of the economy. David spoke …
David featured in creative business podcast
An interview with creative industries expert David Parrish has been published on the creative business podcast ‘Creative Warriors’. David speaks about combining creativity and business, pricing, plogging and other matters relating to creative and digital enterprises. In the introduction to David’s creative business podcast, host Jeffrey Shaw says: “Creativity and profit do not have to …
The ‘3Ms of Marketing’
The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …
Don’t be a ‘busy fool’ – act strategically
Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of businesses all around the world, I see too …
Your Competitive Advantage
What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …
Word of Mouth Marketing : Not ‘proper marketing’?
Word of Mouth Marketing. Some people think it’s not ‘proper marketing’. Pedro, an entrepreneur in Colombia, told me he wasn’t able to do any real marketing because of a lack of budget in the early stage of his web design business. He assured me that once he had generated some profits he would devise ‘a …