Tag: creative industry

Interview for Online Creativity Event

David was invited to take part in an online creativity event, to share his experience of creativity and empowerment in the creative industries world-wide. The online creativity event was hosted by Gunhild Lorenzen, a licensed transpersonal psychotherapist, master of creative transformation, inspirational life coach, artist and a published author. David’s interview with Gunhild for the online …

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Digital Economy Business Growth – speech in Kosovo

David spoke about digital economy business growth at Innovation Centre Kosovo (ICK) to an audience of 80+ entrepreneurs including digital and creative startups. He was the guest speaker at a special event in Prishtina and spoke about ‘Business Growth in the Creative and Digital Industries’. His presentation included topics such as exponential growth, innovative business …

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Saudi Arabia Creative Economy Conference

David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …

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Customers are ‘ploggers’

Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about …

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …

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David featured in creative business podcast

An interview with creative industries expert David Parrish has been published on the creative business podcast ‘Creative Warriors’. David speaks about combining creativity and business, pricing, plogging and other matters relating to creative and digital enterprises. In the introduction to David’s creative business podcast, host Jeffrey Shaw says: “Creativity and profit do not have to …

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Devise a REAL Business Strategy

Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …

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Create Your Own Business Formula

Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …

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