This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …
Tag: marketing ebook
Marketing Book Review: “Life-Changing”, “True Genius”
A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this …