Tag Archives | marketing book

Marketing Book Review: “Life-Changing”, “True Genius”

A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli.   The article below is based on David’s keynote speech about two kinds of creativity, “a-Creativity” and  “i-Creativity”, at […]

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