Tag: ansoff

Ansoff’s Matrix for Creative Business Development

Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). [Note: this article was updated in a response to the COVID-19 Crisis. See updated article which includes a new ‘COVID-19 Diversification Matrix’, adapted from the Ansoff Matrix, to devise strategic responses to COVID-19.) When advising creative and digital businesses about strategic marketing …

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