Tag: digital industries

Creative Industries Job Creation

Creating new jobs in twos and threes, hundreds of times over, month by month, is great news for the economy, but not seen as ‘news’ by the media. Consequently, creative industries job creation is often overlooked by the media and the economic impact of the creative industries is underestimated. Here’s an article I wrote about …

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Digital Economy Business Growth – speech in Kosovo

David spoke about digital economy business growth at Innovation Centre Kosovo (ICK) to an audience of 80+ entrepreneurs including digital and creative startups. He was the guest speaker at a special event in Prishtina and spoke about ‘Business Growth in the Creative and Digital Industries’. His presentation included topics such as exponential growth, innovative business …

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David speaks in Colombia at The Digital Debate

David Parrish was the keynote speaker at The Digital Debate in Bogotá, Colombia on Friday 02 October 2015. He spoke about growth opportunities in the creative and digital industries, especially the potential for Bogotá and Colombia, based on his experience of the creative industries in the UK and world-wide. David spoke about new business models …

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Ansoff’s Matrix for Creative Business Development

Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). [Note: this article was updated in a response to the COVID-19 Crisis. See updated article which includes a new ‘COVID-19 Diversification Matrix’, adapted from the Ansoff Matrix, to devise strategic responses to COVID-19.) When advising creative and digital businesses about strategic marketing …

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Creative Business Guide

A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below. This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A …

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The LEGO Crowd

Lewis Pinault from Lego Serious Play addressed the Creative Clusters Conference in Glasgow – and I had fun making a duck (see photo). Lego Serious Play helps businesses think creatively using Lego in group settings to discuss business issues. For example entrepreneurs can express their shared vision for the business by first creating a model …

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