David Parrish gave a creative industries university lecture to students at the Baltic Film, Media, Arts and Communication School at Tallinn University in Estonia on the topic of ‘How to be a Creative Entrepreneur’. David’s creative industries university lecture was based on his Creative Business Growth Framework. It focused on (1) Defining Success precisely, (2) …
Tag: creative business development
Ansoff’s Matrix for Creative Business Development
Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). When advising creative and digital businesses about strategic marketing and growth, this tool is useful to consider different options. In a Masterclass I gave on creative business development in Ukraine, there was a question about developing new products for new markets, which …