Tag: creative business development

Creative Industries University Lecture in Tallinn

David Parrish gave a creative industries university lecture to students at the Baltic Film, Media, Arts and Communication School at Tallinn University in Estonia on the topic of ‘How to be a Creative Entrepreneur’. David’s creative industries university lecture was based on his Creative Business Growth Framework. It focused on (1) Defining Success precisely, (2) …

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Ansoff’s Matrix for Creative Business Development

Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). [Note: this article was updated in a response to the COVID-19 Crisis. See updated article which includes a new ‘COVID-19 Diversification Matrix’, adapted from the Ansoff Matrix, to devise strategic responses to COVID-19.) When advising creative and digital businesses about strategic marketing …

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