Tag Archives | cultural industries

Entrepreneurship for Creatives workshop in Slovenia

David delivered an interactive training workshop in Maribor, Slovenia about Entrepreneurship for Creatives. The training event was entitled “Entrepreneurship for Creatives, Artists and Cultural Managers” and was hosted at the Maribor premises of the Center for Creativity in Slovenia. In his interactive workshop, David provided an opportunity for participants to explore how they can combine […]

Continue Reading

The Shamrock Organisation

The Shamrock Organisation, proposed by management guru Charles Handy, is a useful model for businesses in the creative industries and other industry sectors. Charles Handy has written about a ‘Shamrock Organisation’ of three parts. Firstly there is a small core of permanent key employees who keep the company operating and developing. Secondly is the ‘contractual […]

Continue Reading

Azerbaijan Cultural Enterprise Workshop

David delivered a cultural enterprise workshop on strategic planning for leaders of creative businesses and cultural enterprises in Baku, Azerbaijan.   Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, and working in partnership with the British Council in Azerbaijan, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze.   “The workshop was […]

Continue Reading

Strategic Planning Workshop in Tbilisi, Georgia

Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop […]

Continue Reading

How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

Continue Reading

Don’t do Market Research!

Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds […]

Continue Reading

Marketing Strategy is ‘Invisible’

One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, […]

Continue Reading

Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

Continue Reading

Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in […]

Continue Reading