David designed and delivered five online export readiness workshops in partnership with the Namibia Investment Promotion and Development Board (NIPDB),
The export readiness workshops are part of the Technovation Social Capacity Building Journey.
David shared his expertise and experience of export readiness focusing on the topics below, using examples from his work around the world, to inspire businesses to develop even more successfully.
Session Details:
• Duration: 45 minutes per workshop, including David’s presentation and discussion, extending to 60 minutes if necessary.
[email protected]
083 333 8616
Join David and his extensive international network of creative industries professionals on Linked In.
Topics and key points
Workshop1. 31 July 2024. Business Growth
· Defining objectives and success
· Designing your creative business
· Competitive Advantage
· Creative Business Strategies
Links to additional resources relevant to Workshop 1:
– Short ‘Ideas in Action’ case study about Co-opetition in Vietnam.
– Create Your Own Business formula – article.
– Designing Your Creative Business – free toolkit publication.
– Video, diagram and article explaining Competitive Advantage.
Workshop 2. 07 August. Marketing
· Strategic Marketing
· Market positioning
· Access to markets
· The 3 M’s of marketing
Links to additional resources relevant to Workshop 2:
– Book, eBook and Audiobook: “Chase One Rabbit: Strategic Marketing for Business Success”
– Free online Marketing Course with videos and certificate.
– Strategic Marketing – video and article
– Follow the Love! Book extract
– The 3Ms of Marketing – video and article
Workshop 3. 14 August. International Business
· Pros and cons of international business
· International business strategies
· Business Cultures and Etiquette
· Case studies
Links to additional resources relevant to Workshop 3:
– What I learnt at a Birthday Party in Shanghai. Travel blog.
– Sparkle Media: from the UK to Australia. Article
– How to reverse the marketing message. Book extract.
– Kevin Kelly’s article about quality not quantity: 1,000 True Fans
– Priceless: the Hidden Psychology of Value. Book
– Bad Marketing. Examples of International Business Mistakes. PDF.
Workshop 4. 21 August. Intellectual Property (IP)
· Types of IP
· Protecting IP
· Commercialising IP
· Licensing IP
Links to additional resources relevant to Workshop 4:
– Case study of Brazilian commercial illustrator. “Don’t Sell It; Rent It”
– BIPA. The Business and Intellectual Property Authority of Namibia. Website.
– “IP and Copyright: Making it work”. Online course with videos.
– Chapter 6 of my free eBook is on “Protecting Your Creativity”
– Intellectual Property and New Business Models. Video.
Workshop 5. 28 August. Finance
· Three ways to look at finance
· Financial management
· Types of financial investment and their pros and cons
· Pitching for financial investment
Links to additional resources relevant to Workshop 5:
– Chapter 7 of my free eBook is about financial management: “Counting Your Money”
– Cash Flow Planning toolkit with videos and downloadable spreadsheet. Free online.
– How to Increase Prices. Free online video based toolkit.
– How to set the right prices. Web page.
– How to Calculate Prices. Web page.
– Calculate Prices – Worksheet. Download worksheet.
– The Overheads of your Business. Web page.
– The Cost of Time. Web page.
– Financial Support for your Business. Web page.
– An introduction to Pitching. Monash University video.
– The Art of Virtual Pitching. Webinar for Enterprise Development Centre, Nigeria.
About David Parrish
“Crucially, it is not a compromise between creativity and business – it’s a matter of getting the best of both worlds.”
– David Parrish, “British guru in the creative enterprise sphere”, quoted online alongside Richard Branson, Madonna, Felix Dennis and Edward de Bono.
“I have learnt from my own experience in business how we can combine creativity with business to achieve the success we want. I just love helping entrepreneurs around the world to be the best they can be by using smart business techniques that fit with their values and objectives.”
– David Parrish. Speaker, Consultant, Trainer and Writer on Creativity and Business
“David Parrish was an inspiration to creative and digital entrepreneurs in Bogotá and made an excellent contribution to The Digital Debate as the international keynote speaker. By bringing his wide international experience and message about combining creative passion with smart business thinking, he helped to accelerate the growth of the digital industries in Colombia.”
Carlos F Ramirez. Managing Director. The Digital Debate. Bogotá. Colombia
David informs and inspires creative businesses around the world through his highly-acclaimed keynote speeches, training workshops, export readiness workshops, management consultancy advice and books.
David’s clients speak highly of his keynote speeches, training projects, business advice and writing. Read more testimonials from clients about David and his work around the world.
Detailed information about David’s international experience and professional expertise is available in downloadable documents.
To find out more about his personal background in the creative industries and business, read his story.

David works internationally with creative entrepreneurs to help them make their businesses and organisations even more successful.
He does this by combining the best of their creativity with intelligent marketing and great business ideas that fit with their objectives and their values.
David is a creative industries keynote speaker, business adviser, trainer, consultant and author.
David is a creative industries expert and specialist business advisor for creative businesses and cultural industries organisations. He is a creative industries management consultant and an expert on the management of businesses and organizations in the creative and digital industries.
As well as these export readiness workshops, please refer to separate pages for details of his clients and projects.
His work is recognised internationally and he has worked in more than 60 countries around the world, from Azerbaijan to Zimbabwe.
David’s professional qualifications include Fellowships of the Chartered Institute of Marketing, the Institute of Leadership and Management, the Chartered Management Institute, and the Royal Society of Arts.












David Parrish is a highly sought-after expert in the creative industries, with a wealth of experience working internationally as a keynote speaker, business adviser, mentor, coach, and trainer. With a passion for helping creative professionals succeed in the competitive world of entrepreneurship, David has also authored two books on the subject, sharing his insights and expertise with a wide audience.
As a keynote speaker, David is known for his engaging and inspiring presentations, which draw on his extensive knowledge of the creative industries and his firsthand experience as an entrepreneur. His talks are always well-received by audiences, with many attendees praising his ability to connect with his audience and provide valuable insights that can help them take their creative careers to the next level.
In addition to his work as a speaker, David is also a highly respected business adviser, mentor, and coach, working with creative professionals around the world to help them achieve their business goals. Whether you’re just starting out in your career or you’re looking to take your existing business to the next level, David’s guidance and expertise can help you overcome the challenges you face and reach your full potential.
With a wealth of knowledge and experience to draw upon, David is also a highly sought-after trainer, offering a range of courses and workshops on creative entrepreneurship and business development. These programs are designed to provide attendees with the tools and skills they need to succeed in the creative industries, and are perfect for anyone looking to take their career to the next level.
Whether you’re looking to learn from one of the world’s leading experts in creative entrepreneurship or you’re simply seeking inspiration and guidance on how to succeed in your creative career, David Parrish is the perfect choice. With his wealth of experience, expertise, and passion for helping others succeed, he is sure to provide you with the insights and guidance you need to reach your full potential.
As a creative industries expert, David Parrish has a deep understanding of the challenges and opportunities facing professionals in this dynamic and fast-paced field. The creative industries encompass a wide range of sectors, including advertising, architecture, art and design, crafts, film and video, music, performing arts, publishing, software and computer games, and television and radio. These industries are driven by innovation and creativity, and are vital to the economy and cultural life of communities around the world.
However, succeeding in the creative industries can be challenging, as it requires not only creative talent, but also business savvy and the ability to navigate a complex and constantly evolving landscape. This is where David Parrish comes in, using his expertise and experience to help creative professionals succeed in their careers. Through his work as a keynote speaker, business adviser, mentor, coach, and trainer, David helps creative professionals develop the skills and strategies they need to succeed in this exciting and rewarding field. So, he is a perfect fit for those who are working or want to work in the creative industries.