David gave a keynote speech on International Marketing Alliances, sharing his experience of international marketing to students at Batangas State University in the Philippines.
He talked about about international marketing strategies, competitive advantage in an international context, as well as giving examples of international marketing alliances from around the world in this online event.
“We are forever grateful for your insightful presentation and the depth of knowledge you brought to our event. Your ability to communicate complex ideas in a clear and accessible manner was truly impressive, and it’s evident that you’re passionate about your work. Thank you for making a meaningful impact on our audience.”
– Ms. Bea Evangelista
David has worked in more than 60 countries around the world in his capacity as a keynote speaker, consultant, mentor and trainer.
He is a Fellow of the Chartered Institute of Marketing (CIM) in the UK and a CIM ‘Chartered Marketer’, as well as having other professional credentials and academic qualifications.
The following online resources are published for the webinar participants and others, to complement the content of David’s keynote speech.
T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here.
Details of David’s book “Chase One Rabbit: Strategic Marketing for Business Success” are online here.
Competitive Advantage. Article, video, diagram and examples online here.
Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.
Precision Marketing – a video based online toolkit.
‘Ideas in Action’ articles – example of Co=opetition from Vietnam
Various articles illustrating cool business techniques from creative entrepreneurs around the world, available here. Including “Co-opetition: friendly competition.”
Here’s a link to a complete list of free online resources for culture professionals and creative entrepreneurs. Video-based courses and toolkits, books and other products are online here.
David works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the examples below, from countries as diverse as Armenia, Australia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, Germany, India, Indonesia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Romania, Russia, Spain, Thailand, the United Kingdom and Vietnam.
“David’s talk about the importance of Strategic Marketing was inspiring and insightful.
He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a Friday afternoon when we would usually have a tough time attracting students to hear a guest speaker, but that afternoon the room was full for David’s talk. We enjoyed his visit very much, especial his books ‘Chase One Rabbit’ and ‘T-Shirts and Suits’. Thank you again!”
Malcolm Duerod. Department of International Business (DIB)
International Burch University, Sarajevo
www.ibu.edu.ba
“David gave a very interesting presentation on ‘a-Creativity and i-Creativity for Business Success’. Everyone agreed that his international examples were inspirational.”
Aynur Kerimova, Baku State University. Azerbaijan Republic
“Working with David is a true pleasure and an invaluable learning experience for anyone that wants expert, practical advice and insight into creative entrepreneurship and creative thinking in business.”
Nicole Brunnhuber. Professor of Intercultural Competence and Business Communication
Munich University of Applied Sciences, Germany.
See Videos and read What Clients Say about David.
