Archive | Creativity

Creative Business meeting at Chiang Mai University

David was the guest speaker at an academic meeting about creative business at Chiang Mai University. At the Faculty of Business Administration, David talked about creative business and business models in the creative industries with academic staff in the Management Department. He also shared some creative business examples from his work with creative entrepreneurs around […]

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Business Creativity Around the World – Presentation in Malaysia

David Parrish gave a presentation on ‘Business Creativity Around the World’ in Kuala Lumpur, Malaysia on 30 June 2017. He spoke to an audience of entrepreneurs in the digital and creative industries. David was invited as an international guest speaker by Common Ground, a company that is redefining workspaces throughout Southeast Asia. Common Ground supports […]

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Creativity Summit Speaker

David was invited to be a Creativity Summit speaker, to talk about “Creativity in the Studio – and in the Business Office”. The theme of the Creativity Summit was “Increase your productivity and profits without compromising your creative flow”. The Creativity Summit was broadcast from Australia and streamed on 22-24 May. In the Creative Summit, […]

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Creative Collaborations

It can be stimulating and inspiring to work with other creative people on new projects, so it’s worth thinking about what makes creative collaborations work well. The first thing to establish is a common purpose, or ‘mission’ for the collaborative project. Ralph Ardill, founder of the Brand Experience Consultancy, calls this a ‘manifesto’ – a […]

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Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting […]

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Marketing Cultural Projects – three rules

The EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects. Here are three recommendations for marketing cultural projects from the online marketing course written and presented by David Parrish and published by the EU-Eastern Partnership Culture and Creativity Programme 1. Listen to your client From David Parrish’s experience, the […]

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Pre-Mortem Creativity Technique

When a project goes wrong, managers will hold a ‘post-mortem’ exercise to analyse why, and to ensure that things go well next time. In contrast, the Pre-Mortem creativity technique is used before the event to anticipate problems – so that they can be prevented. This can be perceived as ‘negative thinking’ – but on the […]

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Creativity Techniques and Tools

There are many creativity techniques and tools that can be used to generate new ideas and devise creative solutions to business problems. A small selection appears below: Reframing the Question This technique involves asking the question in a different way, so that more options and ideas can be discovered. Very often the question is asked […]

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