A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …
Category: Creativity
Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis
Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …
“Maximising the Monetisation of Creativity” webinar in Albania
David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …
Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”
This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …
Lean Diversification for Businesses in Response to COVID-19
Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …
COVID-19 Diversification Strategies – How to Diversify in a Crisis
During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …
Creative Scale Up Programme online workshop
David has delivered an online workshop “How to Maintain Creativity in a Scale Up Environment” on two occasions for the Creative Scale Up Programme. This successful workshop will be repeated on Tuesday 01 December 2020 (13.30 – 15.30). Register now to attend this free online workshop. David has also delivered a workshop on Exporting and …
How to Design a Creative Lifestyle Business
A creative lifestyle business is one that uses your creativity to deliver success on two fronts: commercial and lifestyle. The process of ‘Designing Your Creative Business’ is about deliberately designing a business model that will deliver success in multiple ways. If we define success in the broadest of ways, it needs to include not only …
Bundle services into packages to increase prices and profits
There are many way to increase prices and profits – and some techniques involve charging less, not more! At a recent webinar on pricing, I was asked how an enterprise selling services can increase prices. My answer was to say that we can put together different ‘bundles’ or ‘packages’ of services, to suit different price …
Instagram Live Conversation on Creativity with Zulfiya Abdukhalikova
David was the guest in an Instagram Live Conversation with Zulfiya Adbukhalikova, hosted by Impact Hub Almaty in Kazakhstan. “Creative Business Responses: A Conversation“ was an Instagram Live event that took place on Tuesday 21 April 2020. The conversation included a discussion about creativity in the creative industries and other sectors. David spoke about the …