Tag Archives | marketing arts

Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Free Marketing Course Online

The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By […]

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Marketing Cultural Projects – three rules

The EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects. Here are three recommendations for marketing cultural projects from the online marketing course written and presented by David Parrish and published by the EU-Eastern Partnership Culture and Creativity Programme 1. Listen to your client From David Parrish’s experience, the […]

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