Tag Archives | crowdfunding

Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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David speaks in Colombia at The Digital Debate

David Parrish was the keynote speaker at The Digital Debate in Bogotá, Colombia on Friday 02 October 2015. He spoke about growth opportunities in the creative and digital industries, especially the potential for Bogotá and Colombia, based on his experience of the creative industries in the UK and world-wide. David spoke about new business models […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. The article below is based on David’s keynote speech creativity, “a-Creativity” and  “i-Creativity”, at TEDxNapoli. — Creativity loves a […]

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