Jane contacted me on behalf of her community arts company to ask my advice about selling arts activities to schools. An ex-teacher, and passionate about the arts, Jane was running her own business, taking artistic projects into schools. But her sales technique wasn’t working. She would bounce into the offices of head teachers, enthusing about the arts, talking passionately about music …
Category: Books
Who the hell is Info@ ?
As a management consultant I advised an advertising company in Scotland. Before my first visit I looked at their website and saw that they had a wonderful portfolio of work and an interesting list of clients. However, I didn’t get a sense of how big the company was, how many employees they had, or whether they were younger or older …
Creative Business Book Published in Moldova
The creative business book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ has been translated into Romanian and published in Moldova. The book was published in Moldova by Editura ARC, with the support of the EU-Eastern Partnership Culture & Creativity Programme whose partner organisation in Moldova is the Soros Foundation. The author David …
Creative Business meeting at Chiang Mai University
David was the guest speaker at an academic meeting about creative business at Chiang Mai University. At the Faculty of Business Administration, David talked about creative business and business models in the creative industries with academic staff in the Management Department. He also shared some creative business examples from his work with creative entrepreneurs around …
Creative Business Book publication in Belarus
A Creative Business Book publication and launch took place in Belarus. ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in Belarusian in Minsk on Friday 10 February 2017. The creative business book publication took place at a launch event at the Y Gallery of Contemporary Art in Minsk. The paperback book …
Marketing Book Review: “Life-Changing”, “True Genius”
A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this …
Creative Industries Audiobook published
A new creative industries audiobook has been published to help creative entrepreneurs become even more successful. ‘T-Shirts and Suits: A Guide to the Business of Creativity’ is a practical handbook for creative entrepreneurs to refer to and find information, examples from successful creative businesses, and practical tips about using powerful business ideas in a creative context. It’s …
Marketing Audiobook ‘Chase One Rabbit’ published
The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was …
French translation of book ‘Chase One Rabbit’ published
A French translation of the strategic marketing book ‘Chase One Rabbit’ was published on 01 December 2015 in both eBook and paperback formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is published in French as: ‘Courir Un Lièvre à la Fois: Comment Utiliser Le Marketing Stratégique …
Ten years of ‘T-Shirts and Suits’ book
The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …