A French translation of the strategic marketing book ‘Chase One Rabbit’ was published on 01 December 2015 in both eBook and paperback formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is published in French as: ‘Courir Un Lièvre à la Fois: Comment Utiliser Le Marketing Stratégique …
Category: Books
Ten years of ‘T-Shirts and Suits’ book
The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …
Exponential Growth Business Model in the creative sector
Most businesses in the creative and digital industries want to grow and I advise them on growth strategies based on their ambitions and their own definition of success. Business growth in the creative and digital industries requires a combination of creative passion and smart business thinking. Plus hard work and a fair amount of luck. …
Blue Ocean Strategy
Instead of competing within an industry, invent a new industry. Competitive strategy traditionally focuses on competition within an industry with corporations competing for market share. Chan and Mauborgne refer to this as ‘Red Ocean Strategy’, ie a blood-filled ocean of competitors fighting one another. Instead of competing within an industry, some firms have successfully invented …
Dance at Work
Here’s an eBook that’s highly recommended for people who want to combine their creative passion with smart business techniques – that combination I call ‘T-Shirts and Suits’. ‘Dance at Work. The Creative Business Toolkit’ is written by Helen Baxter, a creative entrepreneur based in Wellington, New Zealand. Helen’s book is excellent for entrepreneurs who want …
Increase prices with a winning marketing strategy
Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …
Creative Mischief
Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that …