A Creative Business Book publication and launch took place in Belarus. ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in Belarusian in Minsk on Friday 10 February 2017. The creative business book publication took place at a launch event at the Y Gallery of Contemporary Art in Minsk. The paperback book …
Tag: cultural business
Think up Culture!
Palma, Mallorca was the host city of the Think up Culture! event in January 2017. Organised by PowerHouse Hub and Balears.t. the event took place on 24-26 January. The programme included speakers and debates about the connection between creativity, culture and tourism. David gave a speech at Think up Culture! and shared his experience of …
Azerbaijan Cultural Enterprise Workshop
David delivered a cultural enterprise workshop on strategic planning for leaders of creative businesses and cultural enterprises in Baku, Azerbaijan. Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, and working in partnership with the British Council in Azerbaijan, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. “The workshop was …
David speaks at Culture and Creativity Programme event
David spoke about creative and cultural entrepreneurship at a conference of the EU-Eastern Partnership Culture and Creativity Programme in Ukraine on 24 September 2015. The EU-Eastern Partnership Culture and Creativity Programme will help the development of the creative and cultural industries in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova. David was commissioned by the British Council …
The Business of Culture
For many people, the words ‘business’ and ‘culture’ don’t sit comfortably side by side. Some people assume that culture has to be non-commercial to be valid, and therefore to apply commercial thinking to cultural endeavour is to pervert it. But even charities and ‘non-for-profit’ organisations in the arts and cultural sector need to be business-like, …
Creative Business Guide
A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below. This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A …
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from …