Tag: competitive advantage

Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting …

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Creative Business Feasibility

Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, …

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Strategic Planning Workshop in Tbilisi, Georgia

Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …

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Creative Business Workshop at HUBBA Thailand

David delivered a creative business workshop for creative and digital entrepreneurs at HUBBA Thailand. His creative business workshop “Designing Your Creative Business” was attended by more than 30 creative businesses at the HUBBA workspace in Bangkok. David’s interactive workshop focused on business growth using appropriate business models that achieve success in terms defined by the …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was …

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …

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Five Forces of Competition

When I advise clients and ask about competition, their first answers are about immediate competitors in their industry; other companies offering broadly similar products or services in the same market place. This is valid of course, and we need to assess the relative strengths and weaknesses of such competitors using techniques such as Charting the …

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Create Your Own Business Formula

Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …

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The ‘3Ms of Marketing’

The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …

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