Archive | Books

Marketing Book Review: “Life-Changing”, “True Genius”

A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this […]

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Creative Industries Audiobook published

A new creative industries audiobook has been published to help creative entrepreneurs become even more successful. ‘T-Shirts and Suits: A Guide to the Business of Creativity’ is a practical handbook for creative entrepreneurs to refer to and find information, examples from successful creative businesses, and practical tips about using powerful business ideas in a creative context. It’s […]

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

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French translation of book ‘Chase One Rabbit’ published

A French translation of the strategic marketing book ‘Chase One Rabbit’ was published on 01 December 2015 in both eBook and paperback formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is published in French as: ‘Courir Un Lièvre à la Fois: Comment Utiliser Le Marketing Stratégique […]

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in […]

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Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. […]

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Dance at Work

Here’s an eBook that’s highly recommended for people who want to combine their creative passion with smart business techniques – that combination I call ‘T-Shirts and Suits’. ‘Dance at Work. The Creative Business Toolkit’ is written by Helen Baxter, a creative entrepreneur based in Wellington, New Zealand. Helen’s book is excellent for entrepreneurs who want […]

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Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that […]

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