Archive | Books

French translation of book ‘Chase One Rabbit’ published

A French translation of the strategic marketing book ‘Chase One Rabbit’ was published on 01 December 2015 in both eBook and paperback formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is published in French as: ‘Courir Un Lièvre à la Fois: Comment Utiliser Le Marketing Stratégique […]

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in […]

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Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. […]

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Dance at Work

Here’s an eBook that’s highly recommended for people who want to combine their creative passion with smart business techniques – that combination I call ‘T-Shirts and Suits’. ‘Dance at Work. The Creative Business Toolkit’ is written by Helen Baxter, a creative entrepreneur based in Wellington, New Zealand. Helen’s book is excellent for entrepreneurs who want […]

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Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that […]

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