Tag Archives | creative enterprise

Presentation on Creativity for Business Success

David Parrish made a presentation about Creativity for Business Success in Baku, Azerbaijan. He spoke about how creative entrepreneurs can use both a-Creativity and i-Creativity to grow their businesses successfully. In his presentation at Baku State University, he spoke about a range of business models that can be used in the creative industries and provided […]

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Strategic Planning Workshop in Tbilisi, Georgia

Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop […]

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Customers are ‘ploggers’

Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about […]

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

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Don’t do Market Research!

Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds […]

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Marketing Strategy is ‘Invisible’

One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, […]

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

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