The Design Business Association has commissioned David Parrish to design and deliver a business development workshop for creative enterprises in the field of design. The workshop will be held in London on Tuesday 25 October and tickets are on sale online now. The half-day workshop “How to Create a Winning Business Development Plan” will help …
Tag: strategy
Strategic Planning Workshop in Tbilisi, Georgia
Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …
Devise a REAL Business Strategy
Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …
Blue Ocean Strategy
Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …
Your world-class ‘Hedgehog Strategy’
Many creative enterprises offer a range of goods or services and regard this as a way of maximising their options and income-generating potential. I understand what they are trying to do. They say it’s a case of ‘keeping your options open’ and ‘casting the net widely’ in order to increase the chances of winning new …
Whose photos are on your website?
A friend of a friend of mine has just received an invoice for £7,000 from Getty Images for the unlicensed use of one of their photographs on his website. Ouch! For a while now, the bigger picture agencies such as Getty, Jupiter Media and Corbis have been marking their copyright material with code numbers which …