Tag: focus

Your world-class ‘Hedgehog Strategy’

Many creative enterprises offer a range of goods or services and regard this as a way of maximising their options and income-generating potential. I understand what they are trying to do. They say it’s a case of ‘keeping your options open’ and ‘casting the net widely’ in order to increase the chances of winning new …

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Whose photos are on your website?

A friend of a friend of mine has just received an invoice for £7,000 from Getty Images for the unlicensed use of one of their photographs on his website. Ouch! For a while now, the bigger picture agencies such as Getty, Jupiter Media and Corbis have been marking their copyright material with code numbers which …

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