David was a speaker at Zlin Design Week conference in the Czech Republic in 2021. Zlin Design Week published the video below on YouTube with the following description: “David Parrish is a British expert in the creative industries. He works with creative entrepreneurs and helps them to be even more successful. It combines the best …
Category: Creative Entrepreneurship
Futuremakers Botswana Masterclass
David delivered an online Masterclass on Creative Entrepreneurship for Futuremakers Botswana in May 2021. Organised by Young Africa Botswana in Gaborone, the interactive masterclass for creative entrepreneurs in the Futuremakers Botswana programme covered the following themes: – How to create and sell value using creative business models – How to adapt to the challenges resulting …
Flow & Grow Expert Interview of David Parrish by Tom Bailey
David was the guest in a Flow & Grow Expert Interview with Tom Bailey. The subject of David’s interview was “How to Design a Business for Your Version of Success”. Tom Bailey’s interview format is 7 questions in 7 minutes. You can watch Tom’s Flow & Grow Expert Interview with David on YouTube or as …
Strategic Marketing Workshop for Creative Georgia
David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …
The word ‘creativity’ is a problem because it means different things
The word ‘creativity’ is a problem. Because people use it to mean only ‘artistic’ creativity. It’s as if the artists have hijacked the word for themselves. So many people say “I’m not creative”. Meaning they aren’t good at painting, crafts or music. There are two kinds of Creativity. As a creative business owner, you can …
Lifestyle Businesses
Is it an insult or a compliment? In the world of venture capital it’s a derogatory term. Equity investors looking for a lucrative ‘exit’ look down their noses at them. I’m talking about “lifestyle businesses”. It’s a name used for enterprises that aren’t attractive to investors seeking super-profits. It’s a term used insultingly by venture …
What is Creative Entrepreneurship – Masterclass with Creative Georgia
David presented a Masterclass on What is Creative Entrepreneurship: Create Your Business Formula at an online event in Georgia. The Masterclass, “What is Creative Entrepreneurship: Create Your Business Formula”, was organized by LEPL Creative Georgia in the frame of the British Council grant programme, “Creative Spark: Higher Education Enterprise Programme”. David’s masterclass covered the following …
Workshop for E-Cell, Indian Institute of Technology, Madras
David Parrish delivered an online workshop for the Indian Institute of Technology (IIT), at an event organised by E-Cell at the Indian Institute of Technology, Madras. David’s Indian Institute of Technology workshop on Strategic Planning covered the following topics, and more: – Vision and Success – Internal Analysis – External Analysis – Competitive Advantage – …
Tools and Techniques for Creative Businesses
David Parrish gave a presentation on Tools and Techniques for Creative Businesses for creative producers in Nigeria. Working in partnership with Amethyst Dance Foundation, David participated as an online speaker in the Dance Producers’ Retreat. He spoke about some key tools and techniques for creative businesses, including: – Dare to be different – Listen to …
How to Set the Right Prices
If our creative enterprises are to continue doing great work over the long term, they need to be financially sustainable. That means we need to combine our vision, values and objectives on the one hand, with a financially robust business model on the other. The right decisions about pricing are crucial if our creative businesses …