Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …
Category: Creativity
COVID-19 Diversification Strategies – How to Diversify in a Crisis
During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …
Creative Scale Up Programme online workshop
David has delivered an online workshop “How to Maintain Creativity in a Scale Up Environment” on two occasions for the Creative Scale Up Programme. This successful workshop will be repeated on Tuesday 01 December 2020 (13.30 – 15.30). Register now to attend this free online workshop. David has also delivered a workshop on Exporting and …
How to Design a Creative Lifestyle Business
A creative lifestyle business is one that uses your creativity to deliver success on two fronts: commercial and lifestyle. The process of ‘Designing Your Creative Business’ is about deliberately designing a business model that will deliver success in multiple ways. If we define success in the broadest of ways, it needs to include not only …
Bundle services into packages to increase prices and profits
There are many way to increase prices and profits – and some techniques involve charging less, not more! At a recent webinar on pricing, I was asked how an enterprise selling services can increase prices. My answer was to say that we can put together different ‘bundles’ or ‘packages’ of services, to suit different price …
Instagram Live Conversation on Creativity with Zulfiya Abdukhalikova
David was the guest in an Instagram Live Conversation with Zulfiya Adbukhalikova, hosted by Impact Hub Almaty in Kazakhstan. “Creative Business Responses: A Conversation“ was an Instagram Live event that took place on Tuesday 21 April 2020. The conversation included a discussion about creativity in the creative industries and other sectors. David spoke about the …
Entrepreneurship Masterclass in Gaborone, Botswana
David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development …
Let’s Collaborate !
I’m looking for opportunities to collaborate with creative people worldwide to help improve my written material and be able to offer it to a wider audience through visual mediums like video, illustration, animation, social media content, apps etc. I believe my work needs to be expressed in more visual formats and smaller “bite-size chunks” which …
Creative Clusters Conference in Transilvania
David was a guest speaker at a creative clusters conference in Cluj-Napoca in the Transilvanian region of Romania. The Transylvanian Clusters International Conference (TCIC) was organised by the Northern Transylvanian Clusters Consortium and held in the city of Cluj in September 2019. David pictured with Ania Pascalau and Laura Suteu, who led the conference organising …
Doing Business Differently – workshop in Ireland
“Doing Business Differently” was the title of a workshop David designed and delivered in Ramelton, Ireland. The main theme of the workshop was: How to design your business idea around your lifestyle and community The objectives of the workshop were: – Take your idea forward with confidence – Be inspired to start your idea creatively …