Archive | Intellectual Property

New Business Models

Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers. Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging. The […]

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The Creative Business: 12 Modules

The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries. The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts. Written […]

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Creative Business Guide

A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below. This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A […]

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Viral marketing – MUTO video

Thanks to Danielly Netto from Newcastle University Business School, who’s researching business models in the creative industries, for including this viral video in her presentation. This is a video from artist BLU showing the awesome MUTO ‘animated graffiti’ work in Buenos Aires. Published on the internet using a Creative Commons licence, it’s already had about […]

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3,14 or 50 Kinds of ‘Free’

Thanks to Hannah Rudman for sending me a link to an article on Chris Anderson’s ‘Long Tail’ website about ’14 Free Business Models’, which is based on a paper entitled ‘Copying and Copyright’ by Google’s economist, Hal Varian. The 14 business models which involve giving things away free include: ‘Sell Physical Complements’, ‘Advertise Yourself’, ‘Sell […]

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Cate Blanchett ‘Sparkles’

Congratulations to one of my client creative businesses, Sparkle Media on their successful projects in Australia ! The visual effects and animation company has recently worked in Australia with Oscar-winning actress Cate Blanchett and Joseph Fiennes, producing video footage for the multimedia theatrical performance Minutes of a Separation. Sparkle Media also worked for Reebok whilst […]

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Carnaby Street W1

Westminster Council bought the copyright in the design of its iconic street signs (pictured). This means that it can now generate income fom licensing this intellectual property to businesses. The designs were created by Misha Black in 1967 and the copyright remained with the designer until his death, when it passed to his estate. Black’s […]

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