David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia.
The Creative Business Workshop in Windhoek
on Monday 11 November included:
– Creative Marketing
– How to Make Money While you Sleep
– Leading and Managing Creative Teams
The Creative Business Workshop in Karibib
on Tuesday 12 November included:
– Designing Your Creative Business
– Creative Marketing
– Creative Pricing
In addition, David made a presentation and led a discussion on creative business in Swakopmund on Wednesday 13 November.
“The workshop was enlightening and easy to understand. Hearing David’s presentations and answers brought to my attention new views about my business. David was friendly, direct, easy to listen to, fair and enjoyable. As a result of the workshop I will use this new information to better my business.”
– Michael Smith. PICT Computer Service Company. Namibia
To complement his workshops and presentation, David is offering some free business development resources to Namibian creative entrepreneurs.
These business development resources can be used by Namibian creative entrepreneurs to help them to become even more successful.
Some materials relating specifically to the topics of the workshops are also provided in the links below.
T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also published as a free eBook in some other languages (Lithuanian, Georgian and traditional/complex Chinese for Taiwan). Further translations can be arranged, subject to a publishing agreement – see Translations page.
Free extracts from book ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
Several sections of the book are published free of charge, plus videos about the book. This marketing book was written especially for businesses in the creative industries.
Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.
‘Ideas in Action’ articles
Various articles illustrating cool business techniques from creative entrepreneurs around the world, available here. Some have been translated into other languages. These can be downloaded, printed and shared online.
Creative, Cultural and Digital Industries Guide
Free guide with case studies and information about marketing, intellectual property, financial management etc in the creative industries. Available here
Various videos are available and can be embedded from the T-Shirts and Suits pages of YouTube and Vimeo.
Articles on the T-Shirts and Suits blog
These blogs can be republished in print and online provided they are not changed or sold. Please share them with colleagues, clients and contacts in the creative industries worldwide. An author credit and link must be included.
Free Online Courses for Creative and Cultural Entrepreneurs – Marketing and Strategic Planning
Online learning courses available free worldwide, with a certificate provided at the end of each course.
Masterclass videos and slides: “How to be a Successful Creative Entrepreneur”
Free videos plus presentation slides and links to associated resources are all on this page.
These links are especially useful for Creative Pricing
– How to Calculate Prices in the Creative Industries (link…)
– Raise your Prices! (link…)
– Increase Prices with a Winning Marketing Strategy (link…)
– Don’t Discount Prices (link…)
– Creative Passion, Competition and Pricing [Video] (link…)
– Financial Support for your Business (link…)
– The Cost of Time (link…)
– The Overheads of your Creative Business (link…)
– What are you Selling, Really? (link…)
These links are especially relevant to Creative Marketing
– Free extracts from marketing book “Chase One Rabbit: Strategic Marketing for Business Success” (link…)
– Video about ‘Authentic Marketing’ (link…)
– What are you selling, Really? (link…)
– Superfans can boost your creative business (link…)
How to Make Money While you Sleep / Intellectual Property
Relevant links for the session on ‘How to Make Money While you Sleep’
– Protecting – and profiting from – your Intellectual Property (link…)
– Sell designs, not products (link…)
– Don’t sell it; rent it! (link…)
– This Invisible Hand controls cultural exports (link…)
Designing Your Creative Business
Relevant links and resources…
– Create Your Own Business Formula (link…)
– Video of Masterclass: How to be a Successful Creative Entrepreneur (link…)
– Five Steps to Success as a Creative Entrepreneur (link…)
– Toolkit: Designing Your Creative Business (link…)
Leading and Managing Creative Teams
Some relevant online information…
– Six Leadership Styles for Creative Leaders (link…)
– Inspirational Leadership (link…)
– There is also a chapter on leadership in the free eBook ‘T-Shirts and Suits’ (see link above)
David has developed a range of creative business training workshops and masterclasses which he has successfully delivered around the world.
There is more information about his training workshops, including testimonials from clients, videos, additional resources and examples on this website.
The workshop in Windhoek was held at the University of Namibia.