David Parrish delivered an online workshop for the Indian Institute of Technology (IIT), at an event organised by E-Cell at the Indian Institute of Technology, Madras. David’s Indian Institute of Technology workshop on Strategic Planning covered the following topics, and more: – Vision and Success – Internal Analysis – External Analysis – Competitive Advantage – …
Category: Strategy
Tools and Techniques for Creative Businesses
David Parrish gave a presentation on Tools and Techniques for Creative Businesses for creative producers in Nigeria. Working in partnership with Amethyst Dance Foundation, David participated as an online speaker in the Dance Producers’ Retreat. He spoke about some key tools and techniques for creative businesses, including: – Dare to be different – Listen to …
How to Set the Right Prices
If our creative enterprises are to continue doing great work over the long term, they need to be financially sustainable. That means we need to combine our vision, values and objectives on the one hand, with a financially robust business model on the other. The right decisions about pricing are crucial if our creative businesses …
Competitive Advantage and Fell Running
Here’s how I explain Competitive Advantage in my book ‘T-Shirts and Suits: A Guide to the Business of Creativity’, using the metaphor of fell running (the British sport of running up and down mountains: ‘fells’): === One of the questions to answer is: “What can we do better than our competitors?” Ironically this might not …
meetings industry association (mia) online workshop
David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …
Reflections of a Locked-Down Digital Nomad
It’s January 2021 and I’m at home in England, in lockdown during the Covid-19 pandemic. Looking out of my back-bedroom-office window at the snow falling against the background of a grey sky, I reflect that this is a complete contrast to my travelling office setup as a digital nomad. Somewhere I have a photo of …
Cultural Policy Designers Network – Interview
Ragnar Siil of the Cultural Policy Designers Network interviews David Parrish about responses to the COVID-19 crisis in the creative and cultural industries worldwide. David is a member of the Cultural Policy Designers Network and other international networks in the creative, cultural and digital industries worldwide.
Business Strategies for the New Normal – Philippines webinar
David was the guest speaker at a webinar on ‘Business Strategies for the New Normal’ in partnership with GEN Philippines on 21 May 2020. Business Strategies for the New Normal – webinar outline 1. The Reality Check – How to deal with the crisis and identify new opportunities for the new normal. 2. Creativity – …
COVID-19 / Coronavirus Business Strategies – online toolkit course launched
A COVID-19 / Coronavirus Business Strategies online toolkit course was published by David during the 2020 lockdown, to help creative businesses adapt to the crisis. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, and potentially …
Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis
Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …