Category: Strategy

Business Strategies for the New Normal – Philippines webinar

David was the guest speaker at a webinar on ‘Business Strategies for the New Normal’ in partnership with GEN Philippines on 21 May 2020. Business Strategies for the New Normal – webinar outline 1. The Reality Check – How to deal with the crisis and identify new opportunities for the new normal. 2. Creativity – …

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COVID-19 / Coronavirus Business Strategies – online toolkit course launched

A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …

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Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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“Maximising the Monetisation of Creativity” webinar in Albania

David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …

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Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”

This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …

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Lean Diversification for Businesses in Response to COVID-19

Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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My lightbulb moment was in Albania…

My lightbulb moment was in Albania, in the summer, a few years ago. I was backpacking around the Balkans but also carrying my laptop because I needed to keep in touch with my clients by email. As a one-person business, I couldn’t delegate to colleagues, and nowadays everyone expects an immediate response. Gone are the …

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Business Design for Lifestyle Success

My lightbulb moment was in Albania, in the summer, a few years ago. I was backpacking around the Balkans but also carrying my laptop because I needed to keep in touch with my clients by email. As a one-person business, I couldn’t delegate to colleagues, and nowadays everyone expects an immediate response. Gone are the days of shutting down …

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The Feasibility Filter – how to assess and select the best business development options

The Feasibilty Filter features in the free eBook version of ‘T-Shirts and Suits: A Guide to the Business of Creativity’ (page 89). Download the free eBook now UPDATE. This Feasibility Filter can be used to evaluate COVID-19 Diversification Strategies (more…) You have your creativity and your goals, but these alone are not enough. You need a feasible …

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