Archive | Strategy

Creative Business Feasibility

Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, […]

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Strategic Planning Course online now – free!

The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural […]

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Free Marketing Course Online

The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By […]

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David Parrish Interview: Culture, Creativity and Business

This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s leading experts in field of development of cultural and creative industries, talked about why […]

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Creative Business Workshop in Plovdiv, Bulgaria

David delivered a creative business workshop at Biz Labs in Plovdiv, Bulgaria for startups and businesses in the creative and digital industries. Vicky Petkova, Ivan Dzheferov, David Parrish and Ivelina Chervenakova at the creative business workshop at Biz Labs. The “Combining Creativity and Business” workshop focused on Success, Competitive Advantage and Strategic Marketing. These are […]

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Successfully Avoid Risks

Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only […]

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Strategic Planning Videos

David Parrish made the following strategic planning videos in partnership with the  Culture & Creativity EU-Eastern Partnership Programme. This programme is designed to help the cultural industries and creative enterprises in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova. These and other videos were used in free online courses for cultural and creative entrepreneurs. The videos […]

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Strategic Vision and Business Success

Strategic Vision and a clear definition of Business Success are vital elements of strategic planning for all creative businesses and cultural enterprises. A Vision sets out the aspirations for the future of a creative business or cultural enterprise. This Vision (or ‘Strategic Vision’) is the ‘dream’ of the future, a picture painted in words, which […]

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