Category: Strategy

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …

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Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y …

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Strategic Planning Event for Theatre Team

David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the …

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Creative Business Masterclass in Valencia, Spain

David Parrish opened an international event for fashion designers with a creative business masterclass. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus his answers to questions from the audience, …

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Creative Business Development Workshop in Kazakhstan

David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs …

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MSc in Creative Entrepreneurship in Lithuania

David Parrish was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania. During the module on Product Innovation Development, students worked on their plans for new products and services in the creative industries. The interactive sessions combined students’ creativity and new product ideas with David’s experience in business …

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