David Parrish has been invited to lecture on a new creative industries course at Vilnius University Business School in Lithuania, which will award students with a Masters Degree in Creative Entrepreneurship. This new creative industries course has been designed for creative entrepreneurs and will focus on product innovation and development. The objective of this MSc …
Category: International Business
Business Creativity Around the World – Presentation in Malaysia
David Parrish gave a presentation on ‘Business Creativity Around the World’ in Kuala Lumpur, Malaysia on 30 June 2017. He spoke to an audience of entrepreneurs in the digital and creative industries. David was invited as an international guest speaker by Common Ground, a company that is redefining workspaces throughout Southeast Asia. Common Ground supports …
Creative Industries University Lecture in Tallinn
David Parrish gave a creative industries university lecture to students at the Baltic Film, Media, Arts and Communication School at Tallinn University in Estonia on the topic of ‘How to be a Creative Entrepreneur’. David’s creative industries university lecture was based on his Creative Business Growth Framework. It focused on (1) Defining Success precisely, (2) …
How to Reverse the Advertising Message
Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …