Tag Archives | marketing communications

How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli.   The article below is based on David’s keynote speech about two kinds of creativity, “a-Creativity” and  “i-Creativity”, at […]

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