Tag: business

Creative Business Workshop at HUBBA Thailand

David delivered a creative business workshop for creative and digital entrepreneurs at HUBBA Thailand. His creative business workshop “Designing Your Creative Business” was attended by more than 30 creative businesses at the HUBBA workspace in Bangkok. David’s interactive workshop focused on business growth using appropriate business models that achieve success in terms defined by the …

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …

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Don’t do Market Research!

Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Create Your Own Business Formula

Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …

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The ‘3Ms of Marketing’

The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …

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Don’t be a ‘busy fool’ – act strategically

Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of  businesses all around the world, I see too …

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Your Competitive Advantage

What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …

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Increase prices with a winning marketing strategy

Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …

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The Curve: from Free to Superfans

Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …

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