David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development …
Category: Strategy
Creative Business Article published in Italian
The creative business article ‘Create Your Own Business Formula’ has been translated and published in Italian. The article was translated by Ubaldo Spina who is a member of the EDITORIAL BOARD of “Il Giornale dell’Architettura”. The article can be downloaded from the Create Your Own Business Formula page of this website. It is published using …
A Conversation with David Parrish…
‘A Conversation with David Parrish’ was the style of the workshop session “Make Your Business Strategy Work for You” for independent creative entrepreneurs in Portugal. David facilitated this “In-Deep Session” at the at the at the INDIE WORKERS’ Bootcamp in Porto. The conversation focused on developing a business strategy to make the most of your …
The Solopreneur Business Growth Model
The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business …
Business Inspiration for Travel Agencies in Colombia (videos)
These videos are excerpts from David’s speech for travel agencies in Colombia, when he spoke at the National Congress of ANATO in Medellin, with his speech entitled “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy”. Opening section in which David invites delegates to join him on “a trip around the world” to …
The Golden Circle and its message for creative enterprises
For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital …
Travel Industry Speaker on the Orange Economy
David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity …
OKR Tips for Small Businesses
Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving …
Your difference is your strength
Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art …
Marketing authentically
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …