Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you …
Category: Strategy
Competing Effectively
Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting …
Creative Business Feasibility
Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, …
Strategic Planning Course online now – free!
The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural …
Free Marketing Course Online
The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By …
David Parrish Interview: Culture, Creativity and Business
This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. “I’m a spy for the Cultural Sector in the Business Environment” – David Parrish. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s …
How to create a winning business development plan
“How to create a winning business development plan” was the name of the workshop hosted by the Design Business Association in London. David was invited to design and deliver the workshop for growing businesses in the design sector. The objectives of the workshop, devised specifically for design businesses, was: “To move on from chasing one-off …
Creative Business Workshop in Plovdiv, Bulgaria
David delivered a creative business workshop at Biz Labs in Plovdiv, Bulgaria for startups and businesses in the creative and digital industries. Vicky Petkova, Ivan Dzheferov, David Parrish and Ivelina Chervenakova at the creative business workshop at Biz Labs. The “Combining Creativity and Business” workshop focused on Success, Competitive Advantage and Strategic Marketing. These are …
DBA Business Development Workshop
The Design Business Association has commissioned David Parrish to design and deliver a business development workshop for creative enterprises in the field of design. The workshop will be held in London on Tuesday 25 October and tickets are on sale online now. The half-day workshop “How to Create a Winning Business Development Plan” will help …
Successfully Avoid Risks
Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only …