David Parrish made the following strategic planning videos in partnership with the Culture & Creativity EU-Eastern Partnership Programme. This programme is designed to help the cultural industries and creative enterprises in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova. These and other videos were used in free online courses for cultural and creative entrepreneurs. The videos …
Category: Strategy
Strategic Vision and Business Success
Strategic Vision and a clear definition of Business Success are vital elements of strategic planning for all creative businesses and cultural enterprises. A Vision sets out the aspirations for the future of a creative business or cultural enterprise. This Vision (or ‘Strategic Vision’) is the ‘dream’ of the future, a picture painted in words, which …
SWOT Analysis for Strategic Planning
A SWOT Analysis is often used by businesses and organisations in their strategic planning process. In order to devise an effective strategy, organisations need to understand their own situation and the world around them through an objective analysis or ‘reality check’. This involves an Internal Analysis of the organisation and an External Analysis of the …
Strategic Marketing avoids Bad Customers
Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …
Ansoff’s Matrix for Creative Business Development
Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). When advising creative and digital businesses about strategic marketing and growth, this tool is useful to consider different options. In a Masterclass I gave on creative business development in Ukraine, there was a question about developing new products for new markets, which …
PRIMEFACT Checklist for Internal Analysis
Classic ‘SWOT Analysis‘ involves evaluating the Strengths and Weaknesses within a business or organisation, ie an ‘Internal Analysis’. Strengths and Weaknesses – or Characteristics It’s important to assess the strengths and weaknesses of our business, focusing particularly on strengths, especially strengths which competitors do not have. These relative strengths are an essential element of your …