David delivered a creative business workshop at Biz Labs in Plovdiv, Bulgaria for startups and businesses in the creative and digital industries.
Vicky Petkova, Ivan Dzheferov, David Parrish and Ivelina Chervenakova at the creative business workshop at Biz Labs.
The “Combining Creativity and Business” workshop focused on Success, Competitive Advantage and Strategic Marketing. These are crucial elements of creating your own unique Business Formula. Participants in the interactive workshop also received a copy of David’s article ‘Create Your Own Business Formula’ which is also available in several languages online here.
“Creative businesses and digital startups found David’s interactive workshop to be interesting, entertaining and inspiring. From my experience as a startup founder I think his knowledge and experience will help the businesses at Biz Labs achieve both creative and commercial success.”
– Ivan Dzheferov. Co-Founder at Biz Labs. Plovdiv, Bulgaria. http://bizlabs.eu/en/
David’s creative business workshops help entrepreneurs to combine creative talent with smart business thinking – a winning combination he calls “T-Shirts and Suits”, which is also the title of one of his books written especially for creative people in business.
Published information about the creative business workshop included the following details:
Create your own Business Formula
There’s a big difference between planning for a successful creative business and ‘writing a business plan’. The two are not necessarily the same.
A ‘business plan’ does not automatically guarantee business success. Many business plans present the details but fail to address the fundamentals.
Any plan for a creative or digital business must be based on the values and objectives of the entrepreneurs concerned and at its heart must be a realistic ‘business formula’.
The short interactive creative business workshop is designed to help creative and digital businesses to combine creative talent with smart business thinking.
It will cover:
1. Clarifying your Business Objectives
2. Identifying your Competitive Advantage
3. Strategic Marketing
David has advised hundreds of creative enterprises about business development, marketing, business strategy, pricing, intellectual property, leadership and financial management. He speaks about creativity and business at conferences and creative industries events world-wide.
David is the author of two books written for creative businesses, both of which are available in eBook, paperback and Audiobook formats.
His latest book is on strategic marketing: ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tips for Creative Entrepreneurs’.
He is also the author of the highly-acclaimed book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.
The mission of Biz Labs is to provide space virtual and physical, where young, innovative, creative and productive professionals gather to develop themselves, their ideas and businesses.