Business focus for creative enterprises means selecting priorities for development as new opportunities arise. And saying No. Being creative gives rise to lots of ideas about how to develop an enterprise, but in a sense this is a problem too, because we end up with more ideas than resources to actually implement them. So how …
Category: Strategy
Make money while you sleep!
As a creative entrepreneur, you can use intellectual property rights to protect your creativity and make money while you sleep. Creativity is all about ideas and creative enterprise is about making money from those ideas. The main assets of most creative businesses are intangible – ideas and know-how in the form of intellectual property (IP). …
Precision Marketing for Creative Businesses
Precision Marketing is all about getting the right messages to the right people in the most effective way possible. The ‘3Ms of Marketing’ technique helps to achieve that precision. The three Ms are: Market, Message, Medium – and it’s important to deal with them in that order. This technique invites us to think things through …
Choosing Customers
Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you …
Competing Effectively
Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting …
Creative Business Feasibility
Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, …
Strategic Planning Course online now – free!
The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural …
Free Marketing Course Online
The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By …
David Parrish Interview: Culture, Creativity and Business
This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. “I’m a spy for the Cultural Sector in the Business Environment” – David Parrish. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s …
How to create a winning business development plan
“How to create a winning business development plan” was the name of the workshop hosted by the Design Business Association in London. David was invited to design and deliver the workshop for growing businesses in the design sector. The objectives of the workshop, devised specifically for design businesses, was: “To move on from chasing one-off …